Local entrepreneur fills critical need with inclusive, accessible binders
(5-6 minute read)
Photo provided by Aaron Soto.
Aaron is the founder of Expressive Apparel, a business that creates custom binders for genderqueer youth and adults.
For many transgender and non-binary individuals, chest binders are an essential tool for gender affirmation, but accessible safe, affordable options remain a significant challenge. One local entrepreneur has set out to change that by launching a business dedicated to providing high-quality, inclusive, and accessible binders to the community.
A mission born from personal experience
Aaron Soto (he/him), the founder of Expressive Apparel, understands firsthand the struggles of finding a well-fitting and safe binder. Growing up in a household that wasn’t financially well-off, he quickly learned the difference between necessities and luxuries. “If your parents tell you they can’t afford a granola bar, you’re certainly not going to ask for a $60 - or even $120 - binder,” Aaron explained.
His personal experience of coming out was also shaped by the reactions of those around him. While he faced challenges, his father became one of his strongest supporters, even encouraging him to start his business.
Knowing firsthand how financial barriers prevent people from accessing gender affirming care, Aaron created a weekly raffle system. People can enter to win a free binder, with entries increasing based on the number of volunteer hours they contribute to their community. This approach ensures that those who cannot afford a binder still have a chance to receive one while also giving back to their communities in a meaningful way.
Prioritizing safety and inclusion
Unlike mass-produced binders, Aaron’s products are custom-made to fit individual body measurements. He prioritizes:
Even compression across the chest for various body sizes.
Sensory-friendly designs, ensuring seams are folded inward to avoid irritation.
Discreet packaging, allowing customers to receive their binders without fear of being outed to unsupportive family members. “I don’t want people to have to go through that,” Aaron said, reflecting on his own fears around visibility.
Strengthening the LGBTQ+ community
Aaron’s work extends beyond providing binders - it’s about fostering a sense of belonging and empowerment. “Trans joy is so beautiful,” he shared. “Seeing someone happy about who they are is the most beautiful thing anyone could witness.”
One of the most rewarding moments came when someone posted a video celebrating getting their name changed and receiving a new binder on the same day. “They looked so happy and comfortable with their body. That made me proud - not just of what I’m doing, but of them, for pushing through everything and still celebrating themselves.”
Aaron believes small queer-owned businesses are essential to building inclusive communities. “It’s comforting to walk into a shop and know you’re accepted, without having to wonder if you can share your pronouns without fear. Queer-owned businesses create a safe space where people know they are welcome.
Overcoming challenges and looking ahead
Running a small business comes with its challenges. Scaling up production and finding volunteers is an ongoing hurdle, especially while balancing his responsibilities as a student, working part-time, and involved with planning the Trans Youth Summit. Networking has also been difficult, but Aaron remains determined to grow his initiative.
Looking ahead, he hopes to expand his product line to include trans-feminine undergarments and gender-affirming underwear. “I want to cater to everyone, regardless of body type or sex characteristics. It’s important, but I need more voices from the trans-feminine community to guide me in making the best possible products.”
How to support the mission
Community members can support Aaron’s work in several ways:
Purchase a binder - Options include a $60 base price, a $75 price that includes a donation, or a $30 donation towards another person’s binder.
Donate - Contributions help provide free binders to those in need.
Enter the raffle - Those who can’t afford a binder are encouraged to enter, with more volunteer hours increasing their chances of winning.
Spread the word - Raising awareness about Aaron’s work helps reach those who need binders the most.
Become a volunteer - Help sew binders for genderqueer individuals and expand across to gender-affirming products.
Aaron is passionate about answering questions and educating others. “If anyone wants to reach out, I’m happy to talk about what I do. It’s all about making these resources available to as many people as possible.”
His business is more than just selling binders - it’s about making gender-affirming care accessible and ensuring that every trans and non-binary person feels seen, supported, and celebrated.
For more information, to donate, or to purchase a binder, visit Aaron’s website at Expressive Apparel.
Expressive Apparel logo.
